Where Truth Lives.
The qual consultancy that finds
the unspoken, the raw, the real.
In a time where genuine connection is rare, Humans Unplugged creates the conditions for real people to speak freely so brands can see the truths that actually matter.
We believe insights
come alive
when people do too.
Where Truth Lives.
Where Truth Lives.
How We Work
Our work isn’t about choosing from a menu of methods. It’s about creating the space for truths to emerge. Whether that’s a reimagined focus group or something completely new.
Here are a few ways we bring that to life:
Focus Groups Classic, but reimagined with energy and honesty
Podcast-Style Discussions Real conversations, recorded with style and culture, not corporate
Roundtables Debate-driven sessions where emotions run deep
Ethnography Designed to slowly build empathy, connection, and comfort to reveal the real them
Social Media-Style Testimonials Candid, guilt-free self-expression
In-Depth Interviews Honest dialogue designed for people to let down their guard
Online Think Tanks Collective creativity and collaboration, unfiltered
Every project is designed around your challenge, not a template.
These examples show the edge we bring to create the right format.
Humans Unplugged was born from two decades in an industry that lost sight of people.
We bring it back to the real, creating genuine connections, sparking honest conversation, and uncovering truths that matter.
No role-playing, no pretenses, just humble individuals letting the truth speak for itself.
Past Work
Social Media Platform
Truths Behind the Scroll
Worked alongside marketing and product teams to uncover how young people connect and adapt to new tech. Delivered story-driven insights that inspired a fresh proposition and guided product innovation.
Section Styles sticky
Sports Media Multinational
Changing the Game of Sports Media
Joined forces with research teams to explore how audiences now consume sports journalism and entertainment. Created workshop-style outputs that galvanized teams and sparked new thinking.
Section Styles sticky
Luxury Goods Conglomerate
Redefining Modern Luxury
Teamed up with research and brand teams to explore how the category and people’s relationship with luxury are evolving. Brought insights to life through stakeholder sessions that shaped brand direction.
Section Styles sticky
The Blog
The Focus Group vs.
The Podcast-Style
Discussion
Which one really gets people to open up?
